7 Days to Live Shopping Excellence.


In as little as 7 days, The Live Shopping Academy will equip you with all the tools, resources, knowledge and support you need to confidently create, promote and host high-quality Live Shopping events like a seasoned pro.  

Even if you have zero experience...and even if tech isn't exactly your thing. 


The Live Shopping Academy

Whether you want to boost sales, build brand awareness,  launch new products or develop a tribe of loyal followers and raving customers, The Live Shopping Academy is designed to fast track you to live shopping success--saving you months, or years, of expensive trial and error.

I've taken everything I've learned from my 12+ years of live shopping, both as a brand and as a host, and turned it into six simple-to-follow modules that teach you exactly how to plan, create, promote and host professional quality live shopping events in JUST 7 days!

To learn how it works and why The Live Shopping Academy is being referred to as the gold standard in the industry, take just a couple minutes to watch the video below.

Video Poster Image

The Live Shopping statistics speak for themselves.  


Live Shopping has been the fastest growing segment in ecommerce marketing for three straight years and there's no end in sight. With Live Selling expected to make up over 20% of the retail landscape by 2026, brands both big and small, are diving in with massive success.

Live Shopping is here to stay, and the companies and brands that are already embracing it are taking their brands to new heights and seeing results like these...

  • 90% saw an immediate increase in sales
  • 10X increase in sales conversion rates
  • Returns decreasing by up to 50%
  • Positive reviews increasing exponentially
  • Average customer spend increasing by 3X
  • Up to 30% increases in customer engagement

And the benefits of Live Shopping don't stop there. Brands who are already embracing it are seeing their businesses being transformed by the intangible benefits as well. They've been able to...

  • Rapidly grow their targeted email/subscriber lists.
  • Build excitement for upcoming product launches.
  • Engage with their customers to help guide new product development.
  • Grow a tribe of loyal followers.
  • Collaborate with other brands to broaden their reach.
  • Create trusted loyal customer relationships for long term business success.

So what's stopping you? 

If you're like most people, the thought of getting started can seem overwhelming.

  • You might be completely at a loss about where or how to begin.
  • The tech element alone can feel completely daunting and is beyond intimidating. Especially if tech isn't exactly your thing! Not knowing what equipment to buy, what platform to use, or how to set everything up can have you running for the hills.
  • The thought of going LIVE on camera can be downright terrifying. Most people would rather have a root canal than have to be on camera in front of an audience. 
  • The fear of crickets can be equally terrifying! What if no one watches. How will anyone possibly find my show? And I have no followers to speak of, so how would I even begin to get people to watch. And what would I say to them if they DID watch? 

But here's the good news...

The Live Shopping Academy has you covered. 


The Live Shopping Academy is your North Star and your literal bulletproof blueprint for Live Shopping excellence.  The step-by-step interactive video-based training course is specifically designed to take away all those fears and arm you with everything you need to start confidently selling your products LIVE within 7 days so that you can...

  • Rapidly build a tribe of loyal followers.
  • Quickly grow a very targeted email subscriber list.
  • Build awareness for your products and your brand.
  • Establish yourself as the go-to expert in your space. 
  • Build excitement for upcoming product launches.
  • Exponentially increase sales.
  • Double and triple your average customer spend.
  • Reduce return rates by up to 50%.
  • Quickly increase the number of postive reviews.
  • Measuably improve your SEO ranking.
  • And the list goes on...
what's inside

The Live Shopping Academy

A step-by-step interactive, video-based training program taught by 12+ year Live Shopping veteran, marketing expert and retail brand strategist, Marcy McKenna. 

The six expertly taught online, interactive course modules will provide you with a virtual step-by-step blueprint to fast track you to Live Shopping success, even if you have zero Live Selling experience and even if you're completely overwhelmed by the thought of being on camera or having to navigate the tech!  

In as little as 7 days you'll be armed with all the tools, resources and knowledge you need to confidently create, promote and host high quality Live Shopping events like a pro.


What's Included

You'll have lifetime access to the most comprehensive online Live Shopping course available, including six core modules of instruction, equipment gear guides, swipe files, worksheets, done-for-you templates, Live Q & A sessions, membership inside our private live shopping community, and more.

 Your Proven Roadmap

Marcy walks you through her proven step-by-step live shopping blueprint arming you with all the critical elements for success out of the gate.

Monthly Live Q&As

Take a deeper dive on the course material and get all your questions answered during Live monthly Q & A sessions with Marcy.

Private Community

Learn from others on the same journey, and get access to expert tools, resources and strategies exclusive to this community.

Learn at Your Own Pace

All the videos and materials will be available for you in your online portal so you can work on your own schedule and revisit anything at anytime. 

Meet your Instructor 

Hi, I'm Marcy

Live Shopping has been my world for over 12 years–both as a brand, selling my products Live on the two biggest traditional home shopping channels, QVC and HSN, and as a product spokesperson, influencer and Live Shopping Host on Shop HQ, TSC Canada and on today’s most popular live commerce platforms, Amazon Live, Pinterest TV, YouTube Live, Facebook Live and Market.Live.  

In addition to Live Shopping, I also have extensive experience in the world of shoppable videos–having scripted, produced and hosted over 200 shoppable videos across categories ranging from Beauty, Fashion and Lifestyle to Home, Travel, and  Health & Wellness. 

Because of my unique background as both a brand and a host, combined with my extensive experience in Live Shopping, I was honored to have been given the opportunity to consult with some of the biggest players in the social media world to help with the formation of their Live Shopping initiatives. 

Today, I’m thrilled to be able to combine everything I’ve learned and experienced over the past 12 years to deliver the industry’s strongest and most comprehensive Live Shopping training available.

I get so much joy in knowing that through The Live Shopping Academy I'm able to help so many people harness the power of Live Shopping to build their brands, to transform their businesses and to step into their most confident selves. 

What you'll learn

All the tools, resources and expert strategies you need to create, promote and host Live Shopping events like a seasoned JUST 7 days!

Module 1

Introduction to Live Shopping


You'll learn live shopping basics along with a detailed overview of all the many benefits live shopping can bring for your business and your brand.

Module 2

The Critical Elements for Live Shopping Success

Learn the 6 critical pillars for a successful live shopping event and discover exactly how to ensure you nail each one every time you go live!

Module 3

Lights, Camera...Sell Live!

Discover the best equipment for lighting, camera and sound and learn little know studio setup hacks from the pros, for a fool-proof professional quality livestream every time.

Module 4

Structuring your Shows for Success

Learn the proven blueprint for structuring your show to keep your viewers engaged and sales flowing throughout.  Discover audience engagement strategies that build rapport and keep them entertained so they come back and again.

Module 5

Professional Hosting Tips & Strategies 

Discover sales strategies from seasoned HSN and QVC live shopping professionals who know how to create add-to-cart moments without making the customer feel sold. Learn top tier strategies to turn first time viewers into engaged followers and raving customers.

Module 6

Building Your Audience & Driving Sales

Discover the bulletproof playbook for effectively promoting your Live Shopping events to drive viewers and excitement for the show. Learn how to repurpose the content from your show to create a social media content creation machine that builds followers and effectively increases your SEO ranking.

Candy Fitzpatrick, Alumni Student

"Every word of each lesson and every learning tool she creates is right to the point.  Her style is filled with kind passion as she casually drops a wisdom bomb into the conversation. Marcy is the real deal!"


Inventor and Creator of Push & Hang, Mike Van Horst

Mike Van Horst, Alumni Student

"Marcy is very passionate about helping us succeed in a way that is easy to understand and follow along with. I encourage anyone who's thinking about bringing a product to market to enroll in The Live Shopping Academy."

Ready to get started? Choose your payment plan:

Pay in Full | Best Value


  • 6 Module Online Interactive Training Course
  • Private Community Membership 
  • Monthly Live Q & A with Marcy
  • Lifetime Access
  • Templates, Worksheets, Swipe files and more.

3 Monthly Payments


  • 6 Module Online Interactive Training Course
  • Private Community Membership 
  • Monthly Live Q & A with Marcy
  • Lifetime Access
  • Templates, Worksheets, Swipe files and more.
No Questions Asked Money-Back Guarantee

The Live Shopping Academy

 30 Day Risk-Free Guarantee


If you don’t feel the course is the right fit, submit your completed coursework by the second Live Q & A session and and we’ll issue you a full refund. The reason we ask for your completed coursework is simple...if you do the work, we're confident you’ll get tremendous value and will be grateful to have lifetime access and ongoing updates to your course.